during my junior year at university of the arts, I completed a summer internship with united entertainment group: an entertainment, sports, and lifestyle agency based in NYC. working alongside a design director and another designer, I got a feel for agency creative work building out client decks, creating mood boards, breaking down briefs, and collaborating with the marketing department and key stakeholders. in partial fulfillment of this internship, I had the opportunity to create a campaign for a UEG client of my choice– those clients ranging from beauty and automotive, to fast food and sports. in collaboration with the design director, we built out a brief for Carhartt WIP: a campaign focused on marketing past it’s blue-collar roots and onto it’s new market efforts into the realm of fashion, art, and street style.

the carhartt wip groundbreakers campaign highlights the works and stories of artists working, thriving, and creating in detroit, MI – the home of the carhartt brand.

Drew Kassl (design director)

designer